Yes, I completly understand where you are coming from with regards getting a guild active..
the truth is.. people have probably left your guild for a bigger, better or more active guild!.. this is really the only reason, unless they have joined a friends guild or whatever.
nothing to do with websites and forums and all that.. our guild has had those since day one.. and I consider our site (tho amature) is unique and well looked after (devils-scorpions.co.uk)
we have even had a few guild mergers..
But it does come down to activity.. but I hear what your saying.. how can you get more active if members keep leaving.. or the members you invite dont seem to come on for weeks.
Well.. all I can say is that its a very long hard uphill struggle!.. requires patience, determination.. and a little bit of luck with the people you invite... you've got to look after every member.
Our guild has been formed since the day the game has been released.. and only now can I say that we are starting to have enough members online, and regularly.. to be able to consider proper organised Guild V Guild Battles.
One important thing that I stipulate to nearly every member is to USE TEAMSPEAK..even if you have no mic!.. this makes things more personal more human and also makes everything loads more fun.
Its a good idea to use the new update to your advantage also! you probably have loads of members who havnt been on for a while, no doubt they will come on for the new update.. when they do, make sure your available to play with them.
I have to admit.. for a game which has 'guild' in its title.. its probably the hardest game ever to make a 'guild' with.... there just isnt much to do in a guild with low amounts of members.. well, in fact.. the only thing a guild can really do together is Guild Vs Guild PVP.. which is not fun if you keep losing because you only have 4 members online at any given time. the rest can be done without a guild really. so you HAVE to provide other reasons to be in your guild.
Its taken since the games release to get our guild to the stage where it is.. the game and arenanet dont offer any kind of help at all.. its more like a job than fun
