He doesn't (he has a WoW addiction), but Tycho plays a bit. They will generally do a custom ad like this for any game they like if the distributor is willing to pay for it.
There used to be a couple of PA guilds... Wonder what ever happened to those.
The only PA guild I'm aware of are The Kansas City Hotsteppers [KCHS] and they're still active. Currently ranked 847 on the ladder. They used to be a lot more active but the same thing can be said for a lot of guilds.
haha Cynn's pic is awesome (except for the left eye). Reminded me of huge roadside ad with picture of chick on it and words "its not pms, im just a b***h"