I'm going to try and keep this as Diet Rage as I can.
The Main focus of this is on Guild Wars a ArenaNet Developed and NCsoft Published game. That said this is I hope will be a semi decent read for any company with a Online title.
Guild Wars in the past few years has been slowly but surely overtaken by Bots. This is looking at JQ (Jade Quarry) this is a pvp zone that has an effect on the economy though Zishen Keys. Most of the value of the Keys is because of Hall of Monuments a feature only really used by players who plan on playing Guild wars 2. On an average 12/16 people in a JQ run are bots. Not counting matches that are 16/16 fully bot populated. Any player doing JQ semi actively has come across a match or two where they are the only Active player on the team or in the match.
At this point in the a player has 2 real but very limited options in trying to help ArenaNet and/or NCsoft deal with the bots. Those are /report a In-game function giving players the ability to notify the companies Customer service teams of any issue from a couple forms of harassment to botting and naming issues. None of those are out of the range of a normal /report feature of any MMO in the last 10+ years. The only limiting thing about this feature is that you can only report 50 times in one 24 hour period. This timer goes in to effect starting at your last /report. with JQ being over run by bots you can reach this 50 /reports in a very short time span. Other option a player has short of ignoring the problem or not doing this form of pvp is a email or contact there website support. This option takes a player away from the game and extends the work put in by the player. This option is not to my liking sadly for reporting a bot it is the only option that lets you go beyond the 50 report cap. Hand writing out or tabbing over to a txt file to get down a time, date, location and name.
What I have seen is a slow increasing of bots over the last 3 years. As a player only speaking for my self I don't see a change in the number of bots from week to week or month to month. I think this is because of the lack of viable punishment for botting. This is not me saying that they are not doing there job at trying to control or ban the botting community. When a person views another doing something with no repercussions they on average will fallow in those same steps. A number of these bots take part in RMT (Real Money Transactions) AKA selling for real life cash, most of them are personal use such as farming Crafting materials and gold.
I do know ArenaNet and NCsoft work very hard at countering RMT and botting. With that a few things can be changed with very little effort and no new systems put in to place to help counter botting. My favorite one is talking to your community, keeping the user base informed of the accomplishments and goals is a good way of doing this. A blog post every quarter or month with very basic information. Something to the effect of our accounts investigation staff banned <#> of botting accounts, RMT linked Accounts and spamming accounts. Giving this very basic information to the player base will and has lowered botting in other online games and community.
Online gaming companies have become so very secretive over the years. Sadly to the detriment of its community, as everyone knows online games are nothing with out there community. I have been playing games online for over 15 years this view is only focused on Guild Wars because it is my current focus of play. If anyone has thoughts or questions please do reply to this. If you think I'm wrong say so also and give your two cents as what you think would make a better impact.
Mod Edit: Moved to Riverside, as this is a discussion thread and is not asking a question
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