What time does wintersday finish

Hey quick question what time(EST) does the entire wintersday event finish it says january 4th at the login screen but i am hearing the third?

Wiki had it listed as ending today (01/03) at 3:01 pm EST/12:01 pm PST. So I am expecting 3 pm (EST) but will not be surprised if it winds up being 3 am (EST).

when did it end last year? also if it ends today why does it say the 4th on the login message?

Login message says the 4th, but the announcement at the website says noon (Pacific), today. Last year it ran until the 4th, so I guess they didn't change the date for the login. So a couple minutes from now it should conclude.

Login states "....join the event through January 4!" which means the end of the 4th but to anet means the 3rd. Let's use the agreed upon language people.

ANet doesn't even agree with themselves with the language they've used. They have 2 separate announcements that directly conflict, and are mutually exclusive.

http://www.guildwars.com/events/ingame/wintersday2010/