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Originally Posted by Mordakai
I actually enjoyed the early quests for the Draenei. Maybe it's the music, or the setting, I don't know.
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This is the whole point. Majority of effort in MMOs is spent on starter areas. They get people hooked.
Then, grind is added to slow the progression through increasingly pointless areas. But people still play, since they expect things to improve as they reach higher level.
And when they reach the level cap, they say: "What now?"
You've been suckered into playing for 3 months. But do buy the expansion. There's better content there, we promise.
And best of all - it works like a charm. Even now, after so many people have experienced the MMOs, players still fall for it. They still get into grindfests, hoping for that promised reward.
But if there's 10 million that are willing to do this in WoW alone, why not milk that market. It takes so much less effort than designing a different game.
Look at GW titles. They don't give any benefit, they don't promise anything, yet people have become mindless zombies grinding them.