I don't understand why everyone hates the story.... I think it does a great job of accomplishing the transition from a human-centered world to a multi-species world. We've got humans oppressing humans (Elona, I think), we've got humans oppressing non-humans (Cantha), and we've got humans offering a non-oppressive atmosphere to all species (Kryta). It's a pretty basic setup for mankind in that type of world.
Regarding the Charr.... This seems to be a sore spot for a lot of people, but I don't understand why. I'm rusty on my Guild Wars lore, but do we even know why the Charr are so intent on wiping out Ascalon? Might the Ascalonians have pushed them out of the land at some point? Granted, most of the Charr that we've seen have shown evil tendencies, but that doesn't rule out the possibility that they have been victims too. Also, in what way does the lore for GW2 show that the Charr are at war with the humans? It sounds to me like there aren't really any humans left in Ascalon. The Charr are really at war with the ghosts of Ascalon, not the humans (though the ghosts are human ghosts, but still...). I've seen no evidence that Kryta and the Charr have any hard feelings, and last I checked Kryta wasn't on the most friendly terms with Ascalon to begin with.
It doesn't sound to me like GW2 is being set up like the Luxon/Kurzick thing at all. Rather, what ANet is doing is setting up adversaries for each of the five races. The humans are struggling against the Centaurs and other human factions (Elona and Cantha), the Charr are struggling against the ghosts of Ascalon which I imagine are causing them a lot of grief, the Norn are struggling against the Dredge, the Asura are probably struggling to stay neutral and perhaps struggling against some new dangerous magic or something, and the Sylvari are struggling to grow and learn as a newborn species.
This all accomplishes what ANet said they wanted with small story arcs rather than one large linear story. I imagine once players complete all of those small arcs, though, the final arc will open up with all the races uniting against the dragons.
All in all, I have high hopes for GW2, and I think I'll enjoy the story a lot more than anything in GW1.
Besides, if there weren't chaos and destruction all throughout the world, the only quests we'd have would be to deliver pies and mail across the countryside like that LOTR MMO....
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