My solution to the GW gold sales/bot problem:
It’s pretty simple really.
Step 1: Higher an intern. Pay him/her slightly better than minimum wage. $7.93 is the min wage I could find for Washington State, so let’s say A-Net is generous and gives the kid $10/hour.
Step 2: Equip the intern with a few corporate credit cards. Any money spent can be claimed as business expenses as far as taxes go.
Step 3: Equip the intern with a series of account keys. A-net can generate these on a whim, and can also add them to their business expenses for tax purposes.
Step 4: The intern will locate various websites that offer to sell GW gold for cash. Set up a purchase for the smallest amount possible (typically between $5-$10).
Step 5: Meet with the seller in game, make the trade, and record the name of the account selling the gold.
Step 6: Ban the offending account.
Step 7: Repeat steps 1-6.
Assume that the intern can facilitate trades with 10 accounts in a four-hour day (part-time intern). Also assume that professional gold retailers expect to have accounts banned, and buy new accounts to continue to facilitate trades/continue farming.
So, for those of you who like problem solving:
Let C= the cost of running the 7 step program.
i = interns wages
g = the average amount to make a small GW gold purchase.
So in a 4 hour day our intern nabs 10 accounts. The average cost is say $10, and we already set the wage at $10.
C= 4i + 10g
C= 4(10) + 10(10)
C= 40+100
C= $140
Therefore the cost of running that program is $140/day. Now, I understand that A-Net doesn’t want to fork over $140 dollars a day to ban less than a dozen accounts that will just start farming and selling again. But that’s the thing… they WILL start selling again. And to do that they will have to buy new GW accounts. Can’t farm without an account. The online store sells copies of Guild Wars for as low as $30 US. So, if ten accounts get banned and replaced, that’s an income of $300 US. Now, games sold from the online store don’t require the cost of making discs, packaging, and shipping, so there is minimal cost and mostly profit from sales from the online store (which is the fastest and easiest way to buy GW if you have a credit card, and gold retailers likely have access to credit cards).
So let us run that cost analysis.
C = cost of 7 step program.
P = potential sales of GW software as result of 7 step
T = net profit or loss of running the 7 step program.
T = P-C
T = 300 – 140
T = 160
So, when actually put together the whole process would be giving A-Net a potential profit of $160 per day for running the program. That’s if you pay more than minimum wage, and if the intern is only able to nab the small number of 10 accounts in a 4 hour shift. A reasonably clever intern could more likely set up trades with 4 separate retailers in an hour (a simple web search turns up several dozen different websites). And that would look more like this:
C= 4(10) + 16(10)
C= 40+160
C=200
P= 16(30)
P= 480
T= P-C
T= 480 – 200
T = 280
So if A-Net is fortunate enough to select an industrious intern, they can actually gain a profit of $280 per day. The only time they would stop seeing this profit is if the retail farmers stop buying accounts to replace the banned ones. At which point A-Net will have eliminated the retail gold market from the game. Mission accomplished. And all this without altering the game experience for honest players. And if the program is found to be successful, they could actually higher more than one intern, and multiply the profits by the number of interns. Four interns would be bringing in close to $1000/day. Amazing!
Now, I supposed a cost of $10 per purchase of GW gold, some sites sell for less and some for more. I recall a few months back many places selling for as little as $5 (no, I didn’t buy any – just saw it listed when I did Guild Wars search in google). I would suppose that the increased difficulty to farming has resulted in higher prices for the farmers. If GW were to turn around and make it easier to farm for gold, it might actually lower the costs that people would pay/sell GW gold, and thus make the program even easier to run.
Now, this idea just hit me while I was in the shower, so there may be some bugs. If you know of any, feel free to post them. Try to be kind, as I have no intention of insulting anyone with this thread. =)
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