From what I hear, Punkbuster actually runs a scan through your hard drive to find 3rd party software that isn't allowed.
Really, one of the most important issues, I think, is that people don't even realize just how much access to their systems they're giving these companies;
You want intrusive and possibly dangerous?
How about letting a company actively stream information in the background without any indication of what they're streaming to you, without the need of any form of future consent?
Arenanet could potentially stream us some brand new virus, whether intentional or accidental, and fry all window users' PC's.
It's incredibly easy to settle into an "Out of sight, out of mind" mentality, so it's hardly surprising most people don't really care about what Blizzard, or ArenaNet, for that matter could possibly do.
What Blizzard and many of these other companies are doing are certainly more invasive than they have to be, but these games are not necessities, and do not have to be purchased, installed, or played.
However, in my opinion, the information of what they're doing should be far more prominent and informative, as it's like slipping a one liner into a contract saying,
"Oh, and we'll slip a camera into your home" [Not a fair parallel, seeing as a camera would record and send anything, while Warden only looks for certain things, and only replies whether it is present or not.], but in fine print lawyer-ese, which would most likely quadruple the length of that line with nice big words.
Whether you're giving permission to a company to download things for you, or to spy on you, you're still the one giving them permission to do it. At no point are you required to. It's all a matter of trust. (And if you don't want to blindly place trust in an unfeeling corporation whose primary objective is generally to make money, then more power to you.)
Aside from disliking WoW, what I really hate about Blizzard is when they shut down bnetd, but I suppose that's totally off-topic.
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