The most important thing at your level, in my opinion, is simply building consistency. If your guild really wants to learn more about how to play PvP, you need to be playing with roughly the same group every time, in the same roles. Once you start doing that you'll learn how to work together and improvement in play will come naturally. If you're just taking random players from the guild to play random roles you won't learn nearly as much.
As such, do what Stuey suggests and set up a roster. Badger people to sign up and choose 8 players and a few alternates as your GvG team. Set up a few specific times when you want to GvG and make sure everyone on the roster knows about them. Don't be afraid to boot people from the roster if they aren't showing up consistently. If one or two players are screwing up your scheduling you need to make a change quickly, because the entire thing will fall apart if you're not getting to GvG on the nights you've scheduled.
Also, try to develop a decent friends list and ask for people to guest if you're just missing one or two. So long as you get to play, it's probably alright.
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