The first question you need to ask yourself is what do you want to accomplish by switching to PvP or starting to do PvP as well, alongside PvE. Do you want to play competitively and reach a certain skill/rank level? Do you want to play for fun and just improve your player skills (useful in PvE as well)? What are you willing to do to achieve the respective goal you've set for yourself?
If you want to keep leading your current PvE guild, but in the same time you want to get PvP experience, an idea would be to buy yourself a second account with the PvP unlock, or simply the PvP pack and you unlock things as you move along. I was in the same situation when I started PvP, I couldn't see why people had more than 1 account, for me it seemed a waste of time/resources. Now I own 4 accounts, simply because it gives me the freedom to be a part of various guilds and play various things and enjoy my GW experience, be it in PvE or PvP.
If you want to start playing competitively and improve your skills as a player, I suggest you start observing top GvG games, copy builds from there and practice them in RA. You could also join kiSu, but one of their entry requirements is exactly this: 10 consecutive wins in RA with a GvG build for the profession you plan to play with in competitive PvP.
If you do this (RA, TA, AB, and even HA if you can find groups, but it's hard) it would make things easier for you to get into entry level guilds, since most people do give some value to titles. Even though they do not tell you how good an individual is, it at least gives you the idea about how much time that person spent in PvP aspects of the game (be it arenas or HA or even AB).
Once you have a little more experience, you can check out recruitment threads here and on other forums and can try to get into guilds that focus on PvP (with your second account, if that's how you decided to do it, or your main if you decide to split from your PvE guild). You can also try to create a new guild in your alliance and check in there how many people would be willing to start from scratch with PvP and then start it from there, invite some guests to help you and and practice as you learn.
There's lots of ways you can do this as long as you have a specific goal in mind and you work to achieve it.
Best of luck!
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