Massively Multiplayer Online Cooperative Role Playing Game, GW.
ANet used a unique and daring business plan for GW, partly because too many features were missing to really charge a monthly fee. No auction house, limited storage space, no in-game mail system, etc. But they made enough to get them rolling, keep them rolling, and to develop Factions and now Nightfall. With the online store, they will have yet another stream of income to continue adding features and content.
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