Curse

ohyo · Nov 06, 2007, 02:43 AM // 02:43

Quote:

Originally Posted by Cale Roughstar

Anyways, is this project about Marketing Guild Wars itself, or marketing In game?
Good luck on the project!

in-game transactions. Is the OP not clear, how should I change it?

Quote:

Originally Posted by Cale Roughstar

"As you can plainly see, it is a guerilla marketing tactic and is meant to grab the consumer's eye by being as repeteitive as possible."

believe it or not, it is a tactic, but not necessarily a good one; we'll talk about it in the presentation. A good 'tactic' is repeat business; using the friend list is one of the best tools. These tactics are for "Sales" not "Marketing" which are two separate things that support each other. (short-term vs longterm goals)

max gladius · Nov 06, 2007, 02:44 AM // 02:44

all u need to know about making money in GW.... know whats hot, buy from source (as in cities around where it drops), or buy in off hours, early morning USA time is my favorite, most europe not home from work, most USA headed to work.... sell to mass public, (lions arch, kamadan)

note: i said nothen bout farming, i havent farmed in about a yr, my best farming is ppl who think 50k is "OMFG"... yet i can resell for 100k 50e....

ohyo · Nov 06, 2007, 03:09 AM // 03:09

Quote:

Originally Posted by max gladius

buy in off hours, early morning USA time is my favorite, most europe not home from work, most USA headed to work.... sell to mass public, (lions arch, kamadan)

I was going to put something about seasonal things but perhaps daily factors play a part.

Cale Roughstar · Nov 06, 2007, 03:09 AM // 03:09

Quote:

Originally Posted by ohyo

in-game transactions. Is the OP not clear, how should I change it?

believe it or not, it is a tactic, but not necessarily a good one; we'll talk about it in the presentation. A good 'tactic' is repeat business; using the friend list is one of the best tools. These tactics are for "Sales" not "Marketing" which are two separate things that support each other. (short-term vs longterm goals)

1) The OP is a very in depth look at the project, I would just say go a bit more into the part about what you are doing IN GAME. Are you keeping track of a) the economy, b) a business/how much gold you can make in X amount of time, c) both? or d) something else

2) I know spamming is a tactic just somewhat less desirable than most

Ludo · Nov 06, 2007, 03:36 AM // 03:36

Good luck with your paper.

One thing to consider are the people like me, and I know we are fairly common, who simply don't trade in game because it requires so much time, due to a lack of centralized trading options. I used to sell, when I knew the general prices, but I gave up ages ago. Spamming for sales and being stuck in a certain town to move an item became too boring.

I'm broke and I don't care.

ohyo · Dec 10, 2007, 02:03 AM // 02:03

** MAJOR UPDATE **

Tomorrow is my presentation; I have the paper all but finished and the presentation is ready to roll. I've bought an Armbrace of Truth, and I plan to sell it during the 10-15 minutes I'm playing the game during my presentation.

If anyone wants to buy, pm Oh Yo between 6-9pm EST monday 12/09/2007

If anyone wants to be a Sales Rep between 6-9pm EST monday 12/09/2007; I will give you a commission by varying percentages from target price if the sale is made through your help.

I don't know when during 6-9 I am presenting, but I may need your help because Monday's aren't necessarily hot to sell to large amounts of players.

Ask your questions tonight or tomorrow afternoon, if you think it will help the presentation.

Wish me luck; Make GW proud ^^

ohyo · Dec 11, 2007, 08:20 AM // 08:20

** Mission Accomplished **

A week before the presentation, I bought an armbrace of truth for about 250k and I used that to show how to promote and sell things in the Guild Wars economy. We used the marketing essentials we learned from class to pick the product, price, how to promote and the place to sell. By the time everyone was on page with the idea, we turned the lights off and let the projector do the talking.

Our presentation was supposed to be 20-30 minutes but it lasted like 35 or more. People seemed to respond well in the audience; i think they really liked the idea of GW. The teacher appreciated the fact that I risked thinking outside the box. I got a lot of "this is kinda like World of Warcraft!" and I said "Ya pritty much only I don't pay monthly fees" lol

I wasn't able to find someone to buy the armbrace at a reasonable price during the presentation but i did get someone tonight to buy it.

I wish i recorded it on camera and/or Fraps to youtube it but; o wells. If anyone wants a copy of our PPT (only 5 slides because it wasn't the focus of the presentation) or a copy of the 7-8 page marketing paper; PM me on-forum or in-game @ Oh Yo.

Thanks for your help; hope i get a good grade!

pamelf · Dec 11, 2007, 08:55 AM // 08:55

Sounds fascinating! I'd love to read it when you're done.

Skye Marin · Dec 11, 2007, 10:15 AM // 10:15

Well, I hope you have some things that you've learned to share with folks. I'd wager here are some important parts:

-Almost everyone in the game has the same marketing resources (pm, shouts, party window) so price is a huge factor.
-Play time dictates the baseline for item costs.
-Rarity of the item farmed effects how efficient your farming run is.
-To cut "costs", efficiency is key, which includes reducing selling time to free up more farming time, or finding a more efficient farm. This usually means selling below the average selling price.
-"Lottery" wins factor a lot into random wealth exchange spikes.