I was a little saddened that I was unable to obtain a VIP pass. As I have been playing since beta (though I havent played in 4months) and Guild Wars is one of my favorite games, ever... and having zero Guild Wars merchandise, I was/am mildly depressed I couldn't get my hands on the bag of stuff they gave out, primarily that shirt, the shirt they gave out was awesome (none of the designs they have purchasable online I like). ...and I would of liked to talk GW with fellow players as I do not have any GW players around me in the daily life. The roller-beetle tourny they had was kind of fun, nothing THAT exciting though. :/ ...so I hate to say it but there was nothing memorable for me regarding GW but it wasn't really anyone's fault; maybe my own if anything. Actually, I guess I take that back; the 3 years of GW panel was pretty cool so that's something at least.
Turbine's (Lord of the Rings Online) party at Gameworks the night before was pretty sweet. It was pretty much everything I mentioned that I missed at ArenaNet's party. It was much fun just talking with fellow LOTRO players and I shall be wearing my Lord of the Rings Online shirt for many years to come <3 (it's the only MMO I have enjoyed outside of GW. It's a great game, I would highly recommend it )
Courtesy of Jan we have some video of the 2v2 Tournaments at the recent Penny Arcade Expo (PAX). Be warned that some of them are huge downloads (300-500MB) and the video was done on a handheld, so it is a little shaky.