Just because it accepted the key doesn't mean it's not in use. It will probably accept any valid key when you first type it in, but it's not until the game connects to the server that it notices someone already has an account set up with that key. I know EB employees are allowed to open the games, play them, and reseal them and pretend they're new (for "testing purposes"), and I've heard stories that sometimes they forget to delete their accounts for online games. Arena.net should be able to tell you pretty easily whether or not there's already an account using that cd key. Maybe their tech support's just backed up.
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