It sounds like a dead CD-ROM, or perhaps the Factions disc is a DVD (I don't remember...) and your drive can't read DVD-ROM discs? Either way, I'd just download the client software from guildwars.com.
And just to save you some time, there's several campaigns for Guild Wars (Factions being one of them), but they all use the same client-side software. You'll never need to install anything ever again, only add access keys. That may save you some confusion in the future.
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