If you are using the GW icon in the Games folder (Win7/Vista), I'm not sure how you remove the -mce from it, since there is no Target line.
What you can do is to make Desktop shortcut for GW. Use Windows Explorer or My Computer to navigate to the GW folder. It defaults to C:\Program Files\Guild Wars or C:\Program Files (x86)\Guild Wars.
In the GW folder, find gw.exe (the .exe part may be hidden) - right-click on gw.exe and choose "Send To", then "Desktop (create shortcut)"
Check the properties of this new shortcut to make sure the Target line doesn't include "-mce"
P.s. - it may be possible to modify the GW icon's properties in the Vista version of the Games folder by right clicking on it and selecting Customize. If I recall though, the Customize option is not there in Windows 7. (I'm not on my main Win7 machine to check, atm.)
Last edited by Quaker; Oct 23, 2010 at 03:14 PM // 15:14..